Recruiting refers to the process of finding and hiring qualified candidates for open positions within a company. This process typically includes a variety of activities, such as advertising job openings, reviewing resumes and conducting interviews. Recruiting can also include sourcing candidates through networking, employee referrals, and college recruiting programs. The goal of recruiting is to build a pool of potential candidates, and then to identify and hire the best person for the open position. Recruiting is a critical function within any organization as it helps ensure that the company has the talent and resources it needs to achieve its goals and objectives.